Skip to Content

Zoho Marketing Automation: Optimize Your Campaigns and Drive Customer Engagement  

In today’s competitive market, effective marketing automation is essential for maximizing customer engagement and driving growth. Zoho Marketing Automation empowers businesses to streamline their marketing efforts with comprehensive tools for lead nurturing, email campaigns, and multi-channel engagement. From small businesses to large enterprises, Zoho Marketing Automation provides everything needed to manage campaigns in real-time, ensuring personalized messaging, insightful performance tracking, and higher conversion rates.   

Start Now Support >

Feature

Lead Generation   

Capture leads from various channels such as websites, social media, and email campaigns to grow your sales pipeline.  

Lead Nurturing  

Build meaningful relationships with leads through targeted campaigns, helping them move smoothly through the sales funnel.  

Behavioral Marketing  

Track user behavior across your website and campaigns to deliver personalized, relevant content based on their actions.  

Lead Qualification  

Automatically qualify leads using scoring rules based on their engagement, ensuring you focus on high-potential prospects.  

Journeys 

Create automated marketing journeys that guide leads through personalized experiences from awareness to conversion.  

Web Analytics  

Gain deep insights into visitor behavior with real-time analytics to improve your website’s performance and optimize campaigns.  

Multichannel Marketing  

Reach your audience across multiple channels like email, SMS, social media, and more for a unified marketing strategy.  

Marketing Planner  

Organize and plan your marketing campaigns, tracking their progress to ensure timely execution and goal achievement.  

Ecommerce  

Integrate with your ecommerce platform to engage shoppers, track purchases, and run targeted campaigns based on user behavior.  

Explore What Zoho Marketing Automation is All About!  

Take a detailed tour of Zoho Marketing Automation to discover how one platform can help you streamline your campaigns, nurture leads, and drive customer engagement across multiple channels.   

WATCH THE VIDEO


Pricing and Features

Standard

ENQUIRY START TRIAL

For businesses who are just starting to implement marketing.

  • Unlimited Emails
  • 10 users
  • Number of visitors = contact count*2
  • Basic contact management (lists and life cycle stages)
  • Basic segmentation
  • Signup forms
  • Basic journey builder and pre-built journey templates
  • Basic email marketing
  • SMS and social marketing
  • WhatsApp Marketing
  • Website behavior tracking
  • Website goals
  • Compliance check
  • Integration with 40+ apps
MOST POPULAR
Professional

ENQUIRY START TRIAL

For growing businesses that need to plan, collaborate, and hyper-personalize every marketing experience.

Features in Standard plus:
  • 15 users
  • Number of visitors = contact count*5
  • Complete contact management (lists, scoring, tags, life cycle stages)
  • Advanced segmentation
  • Advanced journey builder and journey templates with reports
  • Contact path tracing
  • Custom re-entry criteria in journeys
  • Landing pages
  • Basic pop-up forms
  • Marketing planner
  • Advanced email marketing
  • Email campaign A/B testing
  • Scheduling in social campaigns
  • Smart URLs
  • Ecommerce marketing
  • WhatsApp Marketing Automation
  • Utility Conversations
Enterprise

ENQUIRY START TRIAL

For advanced businesses that require customization and advanced metrics to track every customer touchpoint.

Features in Professional plus:
  • 25 users
  • Number of visitors = contact count*10
  • Lead attribution
  • Complete journey builder
  • X-RAY tracing in journeys
  • Advanced targeting pop-ups
  • Engagement pop-ups
  • Workspace
  • Custom roles
  • Webhooks
  • Personalized product recommendations in ecommerce
  • Dedicated IP address
Local taxes (VAT, GST, etc.) will be charged in addition to the prices mentioned.
FAQ

We're here to answer all your questions.

If you're new to OvertNexus or aiming to enhance your current setup, this section will introduce you to our platform and its robust features. Whether you're just beginning or seeking to optimize your existing stack

What is Zoho Marketing Automation? +
How does Zoho Marketing Automation help with lead nurturing? +
Can I track user behavior on my website with Zoho Marketing Automation? +
Does Zoho Marketing Automation support multi-channel marketing? +
Can I integrate Zoho Marketing Automation with other Zoho apps? +

Got any more questions?

Get in touch​​